Recent Posts

  1. Being Thankful.
    Monday, November 25, 2013
  2. We're Baaaaaaaack!!
    Tuesday, July 23, 2013
  3. Ladies Take Over Valenica!
    Friday, June 22, 2012
  4. Gratitude for Educators.
    Monday, June 04, 2012
  5. Giving Back & Growing Up.
    Thursday, May 31, 2012
  6. Mother's Day.
    Wednesday, May 09, 2012
  7. Never Too Late for Love.
    Saturday, February 11, 2012
  8. Springing Forward.
    Saturday, January 21, 2012
  9. Countdown.
    Friday, December 30, 2011
  10. Giving Thanks.
    Wednesday, November 23, 2011

Being Thankful.

Thanksgiving and Hanukkah are upon us and with the holiday season also comes a time of reflection. It's easy at the end of the year to look back and see just how far you've actually come from where you first started, and Therapy is no exception. We want to say thank you to all of you who have continued to support our family business throughout the years; even when times were tough, you took the time to walk through our doors and there's not much we can say that will translate the vastness of our gratitude. Thank you.

So in the spirit of being thankful, we'd like to encourage everyone to give back this season (and all year long!) and say 'thank you' to our wonderful Bay Area by finding a cause you love and donating your time. Go to the website to help find a cause to become passionate about!

We wish everyone a wonderful holiday full of delicious food to share with family and friends! Now, pass us some pie!!

We're Baaaaaaaack!!

It has taken us WAY too long but we are back from the dead!!
                                                                                                  Photo Credit: Greg Stones

We're revamping our blog to not only bring you up to speed on new merchandise and anything Therapy related but to also provide a little dose of inspiration to help you get through your busy day!

So stay tuned for all of the exciting stuff to come!
In the meantime, don't forget about our Facebook page, our Pinterest and our Instagram! All links to these awesome social media sites can be found on our homepage of this website; just one click and you're there!


Ladies Take Over Valenica!

It wouldn't be summer in the city without Pride and it wouldn't be Pride without Dykes on Bikes roaring down Valencia Street, followed by thousands of women of all shapes and sizes (some of them clothed, all of them radiating with energy). This is an experience that should not be missed; the electricity in the air, the over all good-feelings and acceptance of everyone, no matter how different. And the volume of people is overwhelming - stand at the corner of 16th and Valencia and look South, you’ll see nothing but women for blocks!  If you want outstanding customer service, drop by the store during the parade; you'll have the dressing rooms to yourself and we'll do all we can to fit you up.  But chances are you'll want to go outside and smile and wave, and be happy that this special place called San Francisco is what we call home.


While you're in the city consider checking out the Frameline LGBT Film Festival which will be showing at venues throughout the city. While we're on the subject of great films, did you know that Therapy has an alumnus who is now a filmmaker? People who have worked at Therapy have gone on to do some amazing things and Hima B. is certainly no exception.  She's currently running a kick-starter campaign to finish a film she's been working on entitled, License to Pimp; click here to read more about Hima's project or about Hima herself.  We're proud to have worked with Hima but we are even more proud of the work that she has accomplished. That bus monitor lady has more than enough to retire on, go ahead and give Hima a hand!  She'll make us all a great movie and raise awareness about working conditions for women in all types of jobs.

Gratitude for Educators.

Isn’t it amazing how time flies by? Doesn’t it seem like it was just yesterday you were sitting at your desk, watching the hand of the clock slowly tick, daydreaming about the many adventures the electric days of summer had in store for you? For some of us, it’s been years since we’ve been able to partake in the romantic lull of summer months, the easy freedom from daily work but for some, it was just yesterday. 

Before we clean out our desks, sign our yearbooks and replace homework with BBQ’s, let’s take a few moments to let our teachers know just how much they are appreciated; a bushel of flowers from a neighbor’s yard, a gift card to a local cafe, a wacky photo to remind them of their favorite student or even a simple, heart-felt card can be the one thing that teacher needs to show that they truly made a difference in someone’s life.

At Therapy, we have always had a soft spot for teachers everywhere, even when they mark us tardy or scold us for blaming the dog for the missing assignments. To show our appreciation for the unbelievably hard work teachers do everyday, Therapy has donated $13,500 to various San Francisco public schools through a wonderful non-profit program, Adopt a Classroom. We’ve been donating to this particular program since 2008 and it’s near and dear to us because of the simple fact that 100% of the donated funds go directly to the teacher and their classrooms.

We chose public schools in the most overlooked and underfunded areas of SF, Hunters Point and the Mission, from elementary schools to high schools; Cleveland and Buena Vista Annex Elementary, Creative Arts Charter School, as well as Balboa and Mission High Schools. Our donations will reach over 1,400 students in 17 classrooms ranging from science to creative arts to language development. Here are just a couple of testimonies from the teachers we donated to:

"I use my Mac Book Pro to plan lessons, update school loop, and project related videos and images in the classroom. I depend on it to do my job well. Last night, my car window was smashed at home and my laptop was stolen. I cannot afford to replace it, but I am devastated because I really need it. I would be very grateful if someone could help me to replace it.” Mary Maher, math teacher at Mission High School.

“I am a fourth grade bilingual teacher with 32 students. At the moment my school is battling through the economic crisis and is losing money for basic supplies like expo markers, art supplies, binders, folders, books, etc. We are limited to the amount of materials we can purchase and if we run out, then we run out. Most of my students come from low income households and find it difficult to bring in these items. I know it`s a long shot, but a computer in my class would be great as well. We only have 10 computers in my school for 400+ students. If I could have a computer available for my 4th grade students in the classroom, they would greatly benefit.” Antoinette Marquez, Buena Vista Annex Elementary

These stories touched our hearts and we are committed to donating, not just in San Francisco, but throughout the Bay Area. We plan on reaching out to public schools in East Palo Alto, East San Jose, East Oakland and other underprivileged areas. The best way to invest in your community is through the education of its children. If you are an educator, thank you so much for everything you do!

I am really touched and honored that you have given such a generous donation to my classroom. Thank you for believing in the public education system, and in a teacher you've never even met! My students are amazing kids; many make tremendous sacrifices just to show up to school every day. One of my students left her parents in Mexico and is living with her grandparents here to be able to attend school; another commutes over 1 1/2 hours to get to school every day ... I could go on and on. The point is, so many of my students are really motivated to learn. But many lack basic supplies, like pencils, paper, and notebooks. So thanks for helping level the playing field a little bit for them. Your donation is truly appreciated.” Rebecca M. Fulop, Mission High School. 

“Many, many thanks for the generous donation! Each year I work with very poor students from the Mission and Hunter's Point. Your generous donation will provide a marvelous boost for the class this year.” Laura Belfiglio Gold, Buena Vista Horace Mann.

“I was so surprised to find notice of your donation in my inbox. I totally forgot that I had even asked for the classroom adoption. After the fired destroyed the library, we had to start over. Now, thanks to generous people like you, our collection is filling out. By next school year, we'll be well on our way to having a new, improved selection for our students to enjoy. I know they really appreciate having such great books from which to choose.” Judith Zimberoff, Creative Arts Charter. 

“Thank you so much for your donation! Your generous gift will make a real difference in my classroom. It will allow me to get many items I need like dry erase markers, labels, homework folders and many more miscellaneous items that I usually buy with my own money. Hopefully, that will free up some extra money to build my classroom library or pay for an extra field trip this year that normally wouldn't be possible. I can't thank you enough for making me feel that my commitment to teaching really is appreciated by others.” Maria Elena Romero, Cleveland Elementary.

“Your $1,000 donation will help me very much! Thank you from the bottom of my heart. Rest assure that it will go to a very good cause! My student population (65%+ qualify for free or reduced lunch), especially, is in need of support and your contribution will go towards supporting them in their education endeavor.” Antoinette Marquez, Buena Vista Annex.

“I was so thrilled to get the notice in my email today that you had responded to my request for the money to replace my laptop. I actually can't believe it! I am currently doing a workshop at my school to help improve the experience of our lowest achieving students, and am feeling totally re-energized by your generosity.” Mary Maher, Mission High School (three blocks from Therapy).


**Therapy provides a preferential pricing for credentialed, public school teachers. Ask an associate for details!

Giving Back & Growing Up.

Every community we have been lucky enough to become a part of has always been so welcoming and supportive of our family business and the wonderful people of Pleasanton are no different! We've been chosen through Pleasanton's Weekly Reader's Choice Awards as the 'Best New Retail Business'! Thank you to everyone who voted for us and for all those who have welcomed us into their lives and families. 

We are also very happy to announce that Therapy's been accepted into College! 2951 College Avenue, that is, in the wonderful city of Berkeley! We have been wishin' and hopin' for quite some time now that we would have the opportunity to set-up-shop in Berkeley and now that we've been granted admission, we feel like the luckiest (and most grateful) people on earth! We want to extend our deepest thanks to the city of Berkeley and to all of our loyal customers throughout the years that have taken a chance on this Mom 'n Pop organization and helped us thrive when all odds were against it. When we opened our first location in the Mission 17 years ago this May, the owner, Jing C., was three months pregnant and equipped with just a few bucks and an unrelenting desire to create a store where people can go, not only to find somethingworth buying, but to find a friendly face to talk to and a place where relationships can be made. Now here we are, becoming teenagers along with their daughter, in an area as communal as it is majestic and the place we call home: the Bay Area.

And it's one thing to say thank you but it's another to actually give thanks; with our good fortune comes the greater ability to give back to the very communities that have helped us establish ourselves as a company. Not only are we in a fortunate position to give monetarily we are also able to donate our time and personal resources to various food banks and charities that are in desperate need of help. We have started a support staff compiled of some of the lovely people from each Therapy location who will volunteer at certain non-profits, like the medical research walks, throughout the Bay Area because a helping hand is sometimes needed more than any amount we can donate.

So far this year we will be participating in three 'walks' that will be held in San Francisco this summer and for each non-profit we will be donating $5,000. Last year's AIDS Walk was such a life changing experience for us that we will be attending again when the walk happens on July 15th in Golden Gate Park. Want to walk with Team Therapy? Or donate to our group? Find our team by clicking here.

Also in July is the Avon Walk for Breast Cancer (July 7-8) that takes place throughout Marine County. We have a small team set up and we encourage anyone to join our group! We'll post the link to our registered team name as we get closer to the event.

Last but not least, we will be donating to the Out of the Darkness Overnight Walk which supports the American Foundation for Suicide Prevention, the leader in funding research, education, survivor and awareness programs - both to prevent suicide and to assist those affected by suicide. This is an overlooked epidemic in our country so help us shine a light within the darkness by going to their website to donate or sign up to walk.



Mother's Day.

It's that wonderful time of the year where good ol' Mom gets the special day she deserves so why not treat her to a night out on the town? Mothers are the universal symbol for endless love and affection and it's our job to make sure that at least one night out of the year she gets the royal treatment. So instead of the typical chocolates and flowers, we've come up with a variety of restaurants throughout the Bay Area that we think are Mother-worthy.


Summer Kitchen is a quaint restaurant stocked by local farms and ran by eco-conscious chefs and owners. The menu is chock-full of classic Americana meals and desserts that will transport you to a time and place almost forgotten.  It's casual dining made with a whole lot of love.

Elmwood Cafe is not only a well-known and respected family establishment, it's a small bit of history that sits on a corner lot in Berkley. The cafe itself was designed by famed architect John A. Bischoff and was originally a soda fountain shop in the early '20's and most of the interior of the cafe is from the original space. They make their soda in-house, along with their famous baked goods and coffee. Mom will appreciate the small-town ambiance so much so that she'll half-expect there to be a Bailey's Building and Loan right across the street.

San Francisco

Taqueria Los Coyotes in the Mission is authentic Mexican food at its best. At very reasonable prices, the menu is so vast that you'll be tempted to try dish after dish. And don't forget to treat your mom to a tasty pina colada or, a personal favorite, chavelas.

Tartine. Need we say more? Treat your mom to their world-famous bread and baked goods then take a stroll through Dolores Park.

Picaro specializes in authentic Spanish tapas and sangria, the perfect combination for the well-traveled Mom.


Mingalaba is located right on the main strip in downtown Burlingame and offers a mix of Burmese and Mandarin vegetarian dishes for the food-conscious Mom. After dinner, you can explore all of the different boutiques and shops that make up Burlingame Ave.

Taste In Mediterranean Food is the place to take the whole family, with hefty portions and a wide range of vegetarian and meat platters and items to choose from, everyone will find what they love.


Nonni's Bistro offers artisan breakfasts and brunches with a European flare. And we all know that mothers love to go to brunch!

Mountain View

Cascal is Spanish tapas in an other-worldy, intimate setting; perfect for new and experienced parents alike for a little romance.

Sushi Tomi, located off of Castro Street, offers a large dinner menu of authentic Sushi and Japanese cuisine.

Los Altos

Los Altos Grill is where you can find slow, fire roasted rotisserie for a good, ol' fashioned meal. Ideal for both a family outing or an intimate dinner.

Sumika offers a seasonal, authentic Japanese menu which includes organic meats and veggies.


Blue Line Pizza, sister restaurant to the famous Little Star Pizza in SF, does not disappoint if you've been a customer of the original. From deep-dish to buffalo wings to salads, their menu is designed to please even the pickiest eater. And don't forget to try one of their signature cocktails, like the blue agave margarita.

And don't forget to get her a little something that says "Thanks for being such a great Mom".



Never Too Late for Love.

Love is in the air and with Valentine's Day just a few days away, we can't help but look around us and be thankful for the many kinds of love that surround us on a daily basis; parents and siblings who have made us who we are; friends and lovers who make it easier to be ourselves; sons and daughters, nephews and nieces who show us all of the possibilities that still lie ahead. So to celebrate those closest to your heart, why not get them something that will really make them smile? From watches to bracelets, necklaces to ballet flats, posters to knick-knacks, Therapy's got you covered this Valentine's Day! It's never too late for love!

We can't believe it's already the second month of the year! Seems like days are passing quickly by us and we can't help but think of our New Year's resolutions that we have yet to tackle: eating oatmeal in the morning instead of fast food, making sure to ride our bikes on sunny days, watch more kitten videos online and learn a new dance move. With such aspiring goals under our belt, we can't help but think that 2012 will be our year; by our we mean you and us. Together we can conquer the world! Or at least help you be the best dressed on the block!

Springing Forward.

 What can we say about 2011 without following it up with a big, grandiose 'Thank You!'? Nothing, really, because we owe our spectacular year to our customers, who are as assiduous in their love for all things Therapy as we are and that's a fantastically rare thing to have as a company. When Therapy first opened its doors way-back-when, we honestly couldn't imagine that we would become the large family we are today, filled with so many wonderful people who make everything worthwhile.

And with that gratitude comes the promise of bright and shiny new things! We will be heading out to several gift shows, as well as clothing markets, in the next couple of weeks which means you'll get to see tons of new stuff from the brands you love! We'll be sure to post on our Facebook when things start to arrive!

In the meantime, all locations are currently rolling out new clothes, accessories and other merchandise for the upcoming spring season! So make sure to stop by your local Therapy to peruse the racks for that next great find!



The halls have been decked, the stockings have been hung and the presents have been opened with excitement and joy that is only experienced one day a year, and now it is time to reflect on the year that is coming to a close. With new years resolutions looming, now is the perfect time to spoil the one person you didn't get to shop for this season: you! And what better way to do it than with a handcrafted time-teller, the classic accessory that is a staple in any wardrobe.


Meet the new year with precise timing found in a leather wrap watch or a stainless steel masterpiece. And if you couldn't think of the perfect gift for that special someone in your life, what better way to say 'it's about time I met you' than with one of our watches? Because the romanticism of a watch is endless; tracking the minutes and seconds before you're reunited with a loved one or investing in a classic piece in order to create a new tradition for future generations. A watch is something to be remembered by, it is a piece of structural genius and romantic sentiment that has been a subject of obsession for every connoisseur the minute they tried on their first watch. Isn't it about time to start your collection?

It's also time to be grateful; our family has had a wonderful year and every city we've become a part of is the reason for our good fortune. Our customers have our unwavering gratitude, so thank you for the support that we have from every person who comes through our doors everyday. And as a whole new year approaches, it's essential we take a step back and appreciate every moment and every person that made each day spectacular; all we can do is constantly say 'thank you'.

We look forward to each new season and we want to wish everyone a safe and happy new year; may all of your dreams come true in 2012!! Happy New Year!!!

Giving Thanks.

No matter how the tradition began, it's what Thanksgiving has become that makes it an extraordinary holiday; a designated day for family and friends to gather at the dinner table and share what it is they are thankful for and to actually
give thanks. It has also become a day of great charity, with thousands of Americans choosing to spend this day with those who may not have a dinner table to gather around and provide those who are in need with a warm meal and limitless compassion. It is these charities and selfless acts that have inspired us to help our neighbors in need; Therapy will be donating a total of $5,000 to four local charities:  Larkin Street Youth in San Francisco, the Ecumenical Hunger Program of East Palo Alto, Family Supportive Housing in San Jose and the East Oakland Community Project. Please click on the banners below to find out more about these amazing charities and how you can help, either monetarily or through volunteering.

So in the spirit of this wonderful day, we just want to extend our deepest gratitude to every customer that walks through our doors; without your constant support, we don't know where we'd be and that makes us forever thankful. We are so proud that we have the customers we have because, frankly, there aren't better people in the world than all of you. You have allowed us to continue to do what we love and to thrive in the most tumultuous economic time we've experienced since we first opened our doors and with that said, you'd be hard pressed to find a more grateful group than the people that make up Therapy. We have always understood that our customers make everything possible; it is because of you that we were able to open two new locations within a year of each other; it is because of you that we are able to support local artisans by carrying their products in our stores; it is because of you that we get to live decent lives in a time of struggle and sacrifice. We will never stop saying 'thank you' for being part of our growing family. From all of us here at Therapy, we want to wish you and yours a safe and happy Thanksgiving! May your stomachs be filled with delicious food, your home overflowing with friends and family, and all the joy you can shake a stick at.